About us
Built by people who make online stores for watchmakers every day.
ProdUp came about because we saw the same problem in every online store we built. Products arrived in every format imaginable, were entered by hand and were often out of date before the job was done. So we built what was missing between the brands and the stores.
Leiv Kristian Steig, the designer Werner Aisslinger and Ole Straume Andersen at NOMOS Glashütte.
It started behind the counter.
Leiv has worked in the trade for around 15 years, first as a sales assistant at Buskerud Ur og Foto and later as store manager at Urmaker Christensen. He has always believed you can sell expensive watches and jewellery online, as long as the information is correct and there is enough of it. That idea became ProdUp.
Nine years, in short.
2017
Ole starts OWUP and gets the first watchmaker online. Even then, every online store is struggling with the same product data.
2023
Leiv’s idea becomes ProdUp, with Ole and Dag. A brand is tidied once, and every retailer gets it.
2024 and 2025
The first customers in Norway and Sweden. WooCommerce via API, and Swedish as a second language.
2026
ProdUp launches during Watches & Wonders in April. Jewellery rolls out the same year.
Three people, three disciplines.
Ole Straume Andersen
CEO and co-founder
Ole is the one who makes things happen. The brands talk to him, customers get answers from him, and whatever needs sorting gets sorted. Nine years of online stores for watchmakers and jewellers, and companies in both Norway and the US, have taught him where the shoe pinches.
Leiv Kristian Steig
Product and trade, co-founder
The idea is Leiv’s, and he is the one you meet first. After fifteen years behind the counter, at Buskerud Ur og Foto and as store manager at Urmaker Christensen, he knew what was missing to sell expensive watches online: correct information, and enough of it. At ProdUp he is responsible for the brands, the pricing and making sure the products are right before they go out.
Dag Hermann Valvik
Technology, co-founder
Dag built ProdUp, from the data model to the connection with the online store. In his day job he leads the data and AI team at Advania Norway, and before that he was technical lead for Kolumbus’s real-time system and set up SR-Bank’s machine learning environment. He holds a master’s in data science from the University of Stavanger.
ProdUp AS
The platform that gathers product data from the brands and adds it to the online stores.
ProdUp is an independent company and works with every online store on WooCommerce, regardless of which agency built it.
We work with Elfo (VisionPOINT), Com2gether (Best Value), Pressable and OWUP.
