How we process personal data.

Data controller

ProdUp AS (org. no. 827 655 872), registered in Oslo, is the data controller for the personal data described here. Questions can be sent to hello@produp.ai.

What we collect

From leads and enquiries: name, email address, phone number and company name when you fill in a form, request a demo or contact us in any other way.

From visits to the website: IP address, browser information and usage data via cookies. More on this under «Cookies».

From customers with an account: username, email, user role and activity logs from the platform. The product data customers upload to ProdUp is owned by the customer and is processed on the customer’s behalf under a data processing agreement.

Legal basis for processing

We rely on three legal bases under the GDPR:

• Consent when you actively choose to share information with us, for example by signing up for the newsletter or accepting cookies.
• Legitimate interest when we analyse use of the website, market ourselves to relevant businesses in the watch and jewellery industry and improve our service.
• Performance of a contract when we deliver the platform to paying customers.

Who we share data with

We use the following suppliers to operate the service. All of them have signed a data processing agreement with us:

• Pressable for hosting the website
• Google Cloud for infrastructure and storage
• ClickUp for CRM and customer follow-up
• n8n for internal workflow automation
• Anthropic for AI features in the platform
• Gmail (Google Workspace) for email

We never sell personal data to anyone.

Transfers outside the EEA

Some of our suppliers, including Google and Anthropic, are based in the USA. Transfers take place on the basis of the European Commission’s standard contractual clauses (SCCs), together with supplementary measures from each individual supplier.

How long we store data

• Leads and enquiries: up to 24 months after the last contact, after which they are deleted.
• Customer data: for as long as the agreement lasts, and up to 12 months after the agreement has ended. Accounting and invoicing information is stored for longer where the law requires it.
• Cookies and usage data: up to 12 months, depending on the type.

Your rights

You have the right to:

• access the information we hold about you
• have inaccurate information corrected
• request erasure, provided we do not have a statutory obligation to retain the data
• receive your data in a machine-readable format (data portability)
• withdraw consent at any time
• lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet), or with the data protection authority in the country where you live (in Sweden: Integritetsskyddsmyndigheten, IMY), if you believe we are processing data in breach of the rules

To exercise your rights, send an email to hello@produp.ai. We will respond within 30 days.

Cookies

The website uses three types of cookies:

• Necessary cookies for the site to work. These cannot be switched off.
• Analytics cookies to understand how the site is used, for example Google Analytics. You can opt out of these.
• Marketing cookies for targeted advertising. These are only set with consent.

You can change your choices at any time in the banner at the bottom of the page, or block cookies directly in your browser.

Changes

We update this statement when necessary, for example when we start using new tools or when the regulations change. The date of the last update is shown at the top.

Contact

Questions about privacy or your rights: hello@produp.ai

ProdUp AS
Oslo
Org. no. 827 655 872